Google Ranking dropped?

Is your website ranking lowered in Google? Or is it completely removed from Google database?

If your answer is yes, this article will definitely help you get your ranking back.

How will you find if your website has been removed from Google database?

Search for your domain in Google or search for “site:yourwebsitename” in Google, if your site does not appear in the first result, your website has been removed.

There could be several reasons for the ranking drop or getting removed from Google database.

Top 3 reasons for ranking drop in Google :

1. You could have made major changes in your web pages and Google has temporarily dropped its ranking. in this is the case, you need not worry and need not do anything. You will certainly get your old ranking back.

2. Your competitors have optimized better pages than yours and your website ranking is lowered. In this case, you should optimize your website for better quality content and inbound links.

3. You have used various spam methods such as keyword stuffing, automated linking system or paid links, doorway pages, Cloaking, false redirects, hidden texts or hidden links in oredr to increase link popularity and Google has applied penalty to your website. In this case, you need to file a re-inclusion request as stated below.

What to do in order to get ranking back?

If spamming is the reason for ranking drop, remove all the spam elements from your website. Once you have done this, you can file a re-inclusion request to Google here. Explain all the changes you have made to your website in your request. This will take more time than normal to regain trust and ultimately get your old ranking back.

Ranking drops of your website can cost your business lots of money. That is why; you should never participate in any of such activities.

Instead, you can you use FREE Search Engine Optimization techniques to optimize your web pages to get higher ranking in Google and many other search engines. It will take certain time for your website to rank higher in Search Engines but the results will be last long.

Elements of A Press Release

There are 5 technical parts of a press release:
1.Title
2.Summary
3.Body
4.About the Company
5.Press Contact

Title: Include the keyword phrase in the title. The title should not exceed 100 characters.

Summary: Give a synopsis of the press release in 1-2 sentences using 1-2 secondary keywords. The length of the summary should not exceed 240 characters.

Body: Writing subjectively and in the third person, give the details of your news. Length should be at least 300 words and include 1-2 quotes and 3-4 keyword phrases.

About the Company: In 2-3 sentences, give your company’s ‘elevator pitch’ writing in third person. Include a link to your homepage in the summary (preferably in anchor text.)

Press Contact: Designate one person who will consistently be the media contact for the company. This can be anyone in the company, including yourself. Gather the name, address, phone, email, and website of the press contact – many press release publishers will not accept your submission without contact details. If you are optimizing for your name, you may want to include your name as the press contact.

Step 2: Optimizing the Title
There are two things to think about when creating a title and these two things can contradict each other.

1.Positioning your search term

2.Creating an irresistibly-clickable title

While you’ll want to try and do both with the same headline, you often need to sacrifice one for the other. Though this goes against convention, if you have to choose, pick keyword over clickable.

You may be thinking… “What!?!? Did she really just say that?” Yes, I did. And I’ll tell you why. I’ll also tell you why you’ll want to create a second headline that you’ll use when submitting your press release to certain viral distribution points.

Why You’d Want to Sacrifice Uber-Clickable for Keywords

The title of the press release often becomes the title tag on PR distribution sites and the title tag is a very important part of what helps a page rank for a search term.

The title of the press release is going to be in big bold letters on the search page. If a user searches for “women’s recovery retreat,” they should instantly realize that this result is relevant.

Many of the distribution points that I use allow you to upload your releases, but don’t really syndicate them across mass audiences. Google comes around to crawl these news sites regularly and indexes new pages, thus making them available for search.

Creating a Second Irresistibly-Clickable Title for PR Web

PR Web is useful for pushing press release titles out to massive numbers of viewers. Instead of just sitting on a server waiting to be found, the headlines are syndicated on thousands of websites and blogs that offer RSS news feeds to their readers. In this case, you’ll want the title to really capture the reader’s attention to invite them to click. Because the title gets massive exposure it's better to create a catchier headline when you submit a press release through PR Web.

Step 3: Optimizing the Summary

Most press release distribution points will ask for a summary of your press release. You’ll want to include some additional keyword phrases in the summary that are different than those in the title to maximize exposure for these phrases.

Why Optimizing Throughout the Press Release is so Important

Search engines will pick out parts of the press release that include the searched keywords to use as the summary in the search engine results:

Step 4: Optimizing the Body of the Press Release

After reading the last section about how search engines find the text for the results page summary, you’ve probably realized the importance of optimizing the body of the press release for keywords.
The following image shows an image of this press release in its original Word Document format. Just about every single element of the press release is crafted in this format for a very specific reason.

Step 5: Writing Your Press Release

Press releases have a definite flavor, style, and premise that differs from other types of published media. In this section, we’ll talk about:

1.Press release topics
2.Voice
3.Quotes
4.Parts of a press release

Choosing Press Release Topics

Many clients that I talk with wrongly assume that they don’t have anything newsworthy to talk about. Yet after digging for just a few minutes, I usually uncover a wealth of great topics to write about!

Your news doesn’t need to be earth-shattering to be newsworthy. There are plenty of things happening in your business or on your blog that can be considered newsworthy:

New product/service/program

New published report/e-book/interview

New strategic partnership or hire

If you think about it, you can probably take some of the things you are already doing and turn them into newsworthy press release material.

Let’s say that you observed by looking at your blog stats that readers that come to your blog from social media sources tend to stick around longer than from direct search engine traffic. At this point, it’s just an observation. But if you were to create a 1-2 page report on your findings and offer it as a download on your blog – it becomes news of a new published report!

If you challenge yourself to produce one press release per month, you will likely start thinking differently about how you conduct your business. Knowing that you will need to produce a monthly press release will force you to come up with lots of new material and developments for your business that can only improve your value to your target audience.

However, it is important that your press release have newsworthy value. Since they are so easy to submit, a lot of junk is being distributed and is diluting the value of press releases. If we want press releases to continue being viewed as high quality material, we all have to do our part in making sure that we are publishing on topics that are valuable.

SEO Interview Questions

Technical / Tactics

Every SEO prefers certain tactics over others, but familiarity with many could indicate a deeper understanding of the industry. And while every SEO doesn't need to have a web developer background, having such skills can help set someone apart from the crowd.

1. Give me a description of your general SEO experience.

2. Can you write HTML code by hand?

3. Could you briefly explain the PageRank algorithm?

4. How you created any SEO tools either from scratch or pieced together from others?

5. What do you think of PageRank?

6. What do you think of using XML sitemaps?

7. What are your thoughts on the direction of Web 2.0 technologies with regards to SEO?

8. What SEO tools do you regularly use?

9. Under what circumstances would you look to exclude pages from search engines using robots.txt vs meta robots tag?

10. What areas do you think are currently the most important in organically ranking a site?

11. Do you have experience in copywriting and can you provide some writing samples?

12. Have you ever had something you've written reach the front-page of Digg? Sphinn? Or be Stumbled?

13. Explain to me what META tags matter in today's world.

14. Explain various steps that you would take to optimize a website?

15. If the company whose site you've been working for has decided to move all of its content to a new domain, what steps would you take?

16. Rate from 1 to 10, tell me the most important "on page" elements

17. Review the code of past clients/company websites where SEO was performed.

18. What do you think about link buying?

19. What is Latent Semantic Analysis (LSI Indexing)?

20. What is Phrase Based Indexing and Retrieval and what roles does it play?

21. What is the difference between SEO and SEM?

22. What kind of strategies do you normally implement for back links?

23. What role does social media play in an SEO strategy?

24. What things wouldn't you to do increase rankings because the risk of penalty is too high?

25. What's the difference between PageRank and Toolbar PageRank?

26. Why might you want to use nofollow on an internal link?

Analysis

A big part of SEO involves assessing the effectiveness of a campaign both relative to past performance as well as to competing sites.


1. Are you familiar with web analytics and what packages are your familiar with?

2. From an analytics perspective, what is different between a user from organic search results vs. a type-in user?

3. How do you distinguish the results of your search optimization work from a seasonal change in traffic patterns?

4. How do you evaluate whether an SEO campaign is working?

5. What does competitive analysis mean to you and what techniques do you use?

6. If you've done 6 months of SEO for a site and yet there haven't been any improvements, how would you go about diagnosing the problem?

7. How many target keywords should a site have?

8. How do *you* help a customer decide how to their budget between organic SEO and pay-per-click SEM?

9. You hear a rumor that Google is weighting the HTML LAYER tag very heavily in ranking the relevance of its results – how does this affect your work?

10. Why does Google rank Wikipedia for so many topics?

Industry Involvement

Is SEO just a job to pay the bills? Nothing wrong with that, but some senior positions can benefit from more enthusiasm and interest that can be measured by work done outside of the office.


1. If salary and location were not an issue, who would you work for?

2. In Google Lore – what are 'Hilltop', 'Florida' and 'Big Daddy'?

3. Have you attended any search related conferences?

4. Google search on this candidates name, (if you cannot find them, that's a red flag).

5. Do you currently do SEO on your own sites? Do you operate any blogs? Do you currently do any freelance work and do you plan on continuing it?

6. Of the well-known SEOs, who are you not likely to pay attention to?

7. What are some challenges facing the SEO industry?

8. What industry sites, blogs, and forums do you regularly read?

9. Who are the two key people – who started Google?

10. Who is Matt Cutts?

11. If you were bidding on a contract, what competitor would you most worry about?

Open-Ended

These questions are more about how an answer is given rather than the actual answer. They often scare interviewees, but with no wrong answer they're actually a good opportunity to shine.


1. Tell me your biggest failure in an SEO project

2. What areas of SEO do you most enjoy?

3. In what areas of SEO are you strongest?

4. In what areas of SEO are you weakest?

5. How do you handle a client who does not implement your SEO recommendations?

6. Can you get "xyz"? company listed for the keyword "Google"? in the first page?

7. What do you think is different about working for an SEO agency vs. doing SEO in-house?

8. Why are you moving from your current position and/or leaving any current projects?

65 Traffic Building Techniques

1. Write something great about your niche and email other bloggers to let them know – there’s a good chance they’ll link to you.

2. Have a signature link in forums that points to your site.

3. Post links to your pages to social bookmarking sites.

4. Leave comments on other people’s blogs and link back to your site (tip: look in the Digg upcoming section for blog posts about to get a lot of traffic).

5. Have the opposite opinion on everyone else on a popular topic. Everyone will link to you saying you’re wrong.

6. Answer questions on Yahoo Answers.

7. Post in Yahoo and Google Groups with a link to your site in your signature.

8. Make a 404 page that redirects to your homepage – no point losing visitors.

9. Have an opt-in form – trade links with someone else who has an opt-in form on your confirmation page.

10. Review a product or company – if your review is positive email the company and ask to be featured in their press section. (this has worked really well for me).

11. Write articles and submit them to article directories.

12. Write a Press Release and submit it to PRWeb (make sure it is newsworthy)

13. Use PayPerClick Traffic (e.g Adwords, MSN Adcenter, YSM).

14. Add an RSS subscribe button/link in a high profile spot on your site.

15. Add a mailing list subscribe form in a high profile spot on your site.

16. Add a bookmark this site link in a high profile spot on your site.

17. Use a Tell A Friend Script on your site so people can email their friend about an article on your website.

18. Submit a blog to a blog directory.

19. Submit you RSS feed to RSS feed directories.

20. Mention your website in a post on Craigslist (don’t spam).

21. Optimize the titles of your pages for keywords people will search for.

22. Buy links to your site

23. Buy reviews about your site on other people’s site.

24. Buy banner space on other websites if you can get a good ROI

25. Send articles to ezine publishers with a link back to your website

26. Do a big viral push for a piece of link bait, post it in forums, social bookmarking sites like Digg, email bloggers, and get a few people to vote for you on social bookmarking sites – this little push could start a viral chain reaction!

27. Have a link to your site on community sites like MySpace and FaceBook

28. Use a traffic trading system like BlogRush (be careful here).

29. Purchase misspellings of competitors domains and redirect your site (be careful of trademark infringement)

30. Create a freebie product to give away (ebook, software, whitepaper etc.)

31. Submit your site to the hundreds of free directories – use the viles-silencer directory list.

32. Do a group feature where you get other website owners in your niche to participate – maybe asking them all to give their opinion on something topical.

33. Hold a competition for the Top 50 websites in your niche – 1 month later post the results and watch lots of the sites featured link back to say what their position was.

34. Pass out business cards when you go to industry events in your niche. You could be passing it onto someone who might talk about you on their own website.

35. If you have a product start an affiliate program and start approaching affiliates

36. Submit videos to video sharing sites like YouTube and Metacafe. Include a link in the description and within the actual video. Click here for a complete guide.

37. If you have a product then ask other website owners in your niche to review it.

38. Look at a big website within your niche and ask to write some guest posts for them for free, all you ask for is a link back to your site.

39. Create pages with links to your site on places like Squidoo and Hubpages.

40. Place classified Ads on eBay with a link to your website.

41. Use an autoresponder on your mailing list to keep people coming back to your site

42. Exchange links with a few related sites in your niche

43. Network! Email other site owners, phone them up, go to industry events and get yourself known. If they know your face they will likely talk about you on their site if you do something interesting.

44. Many forums have a place for you to advertise your site once – find those forums and post your ad.

45. Purchase advertising in other people’s mailing lists and newsletters

46. Create an Amazon profile and start submitting reviews

47. Create profiles on MySpace and start networking in groups that are interested in your site’s niche.

48. Conduct a survey and publish the results – make sure you let people know about it.

49. Get your hand on a load of PLR content for your niche. Add a commentary to the top, create a unique title, and post them all to your site – lots of new content and lots of new traffic.

50. Create a cartoon mascot for your site – then hold a competition for someone to create the best game for it – pay the winner a decent amount.

51. Make sure you have a memorable domain name that is short and catchy. No-one will come back if they can’t remember the name of the site. Why do you think Google’s called Google, eBay’s called eBay and FaceBook is called FaceBook?

52. Use a well-searched for keyword within your domain name to help rank for that keyword.

53. If you sell a product ask someone else who sells a product to list your product with theirs, and you’ll do the same for them – split commissions on sales.

54. When you write a new article on your site – link to as many blogs as possible – they will likely see your site in their pingbacks, website stats, or Technorati. They will visit your site and possibly subscribe to it and link back at a later date.

55. Get your RSS feed syndicated to different sites like Zimbio and hubpages and Topix.

56. If your site is popular and has quality unique content then apply to get listed in Google’s News search.

57. Create a sitemap and submit it to Google (not great but might help)

58. Use your robots.txt file to stop Google indexing certain directories and pages on your blog (such as archives) to avoid duplicate content issues).

59. Create a couple of small 10 page sites related to your main site. Offer links on these smaller sites in return for links to your main site (this is triangular reciprocal linking).

60. Get yourself known as an expert and get featured in offline magazines, TV and radio stations.

61. Use an auto-translator service to translate your site into other languages – put it in a subdirectory and watch foreign traffic come in.

62. Make posts about sex (don’t have to post anything rude) – and watch the porn surfers find their way to your site through Google.

63. Post about celebrities current events if it relates to your niche – there’s always a lot of people looking up celebrity stuff.

64. Write good headlines/titles – good titles get more clicks.

65. Get some stickers with your domain name on. Go out and stick them on strangers and say “My Website Yeah, Check it out.”